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Growth specialist for app businesses

We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our demand-side platform (DSP) fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps.

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Incrementality measurement for app retargeting

App retargeting continues to be a strategic marketing channel for mobile apps. Our whitepaper covers all the bases of getting started with incrementality measurement for retargeting based on user ID. Learn about the history of incrementality, how to select the most effective methodology and incremental KPIs, and its application in a client success story.

Download the whitepaper
We are scientific
We are transparent.
We are on your side.

Our offerings


We generate purchases by retargeting existing users whom we can identify through their user identifier.

We are scientific

User Acquisition

We drive installs through user acquisition campaigns.

We are transparent.

User Acquisition post-IDFA

We ensure continued app growth by generating installs and re-engagement from users with no available user identifier.

We are on your side.


The strategists, data scientists, developers, marketers, and creatives behind the screens

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Our Approach

Tailored approaches for every app

A successful mobile marketing campaign is achieved through close collaboration with a versatile partner. We offer a holistic, personalized approach, covering the initial set-up to periodical performance monitoring with a specific focus on incremental results.

  • Flexible integration
  • Expert strategy advice
  • Industry-leading scale
  • Bidding optimization
  • Scientific measurement
  • Transparent reporting
How we do it


Browse our collection of research

All findings